This chapter focuses on the ethics of narrow, as opposed to general AI. It makes the practical as well as the philosophical case for discussion of AI ethics. It considers ethical charters, then discusses the principal ethical issues: bias, explainability, liability for failure, harmlessness, the ethical use of data, whether AIs should have legal personality, the effects on employment and society, and AIs impersonating humans. A case study is presented of AI in personal insurance. It makes the case for regulation of AI and discusses the challenges of enacting regulation. It draws conclusions, that the benefits of AI are so valuable that the ethical risks must be managed, or the benefits may be lost because of the loss of public trust. There are grounds for optimism, notably the public consciousness of the issues, the engagement of governments and the amount of private and public investment in ethical research.