Usability testing is a critical phase of the User-Centered Design and development process, where product teams can observe and measure the usability of their software solutions’ functionality, interactions and user interfaces. The subsequent validation sessions may generate a large, overwhelming, volume of empirical and unstructured data that need to be analyzed to determine meaningful outcomes for informed decisions. In this paper, we overview a new method and tool, namely EUREKA, guiding a product team, through a real-life business scenario, to analyze its usability study qualitative data and to produce comparable and replicable results, improving the User Experience of its product.