Social media is becoming important tool for political participation and engagement. Interaction in social media has a strong influence on the propensity to participate in politics. In this research, we argue that IS is in the right position to improve understanding of social media influence in political communication and participation. In this study, the role of social media for political participation is discussed and the result shows that social media plays great role in terms of replacing traditional media, facilitating political engagement, strengthening strategic collaboration as well as the potential to influence governments decisions in relation with politics. We employed qualitative research methodology and concept analysis technique to transcribe interview that can help to identify and arrange the ideas and views of interviewees. Our study explored how citizens engaged in politics through social media. Thus, the media industry, political consultants, politicians, and citizens will need to adjust their behaviors to leverage this new competitive environment abstract should summarize the contents of the paper in short terms, i.e. 150–250 words.