To inform program development in health in the rural areas of Masvingo Province in Zimbabwe, Ministry of Health and Child Care authorised cooperating partners to execute participatory video projects in rural districts in Masvingo Province. The Participatory Video process was a result of the desire to go beyond prescribed, non-participative or cultural insensitive data gathering methods. Two videos were produced that significantly shaped thinking of stakeholders being informed on health-seeking behaviours and utilisation of services. This use of Information and Communication Technologies proved a fruitful way to engage, interact, and develop public conversations, giving a voice to formerly disenfranchised groups (e.g. ostracised religious groups or ‘closed’ communities’). Participatory Video is recognised as a culturally aligned method appropriate for a setting other than the West.