The concept of Quality of Experience (QoE) of Internet services is widely recognized by service providers and network operators. They strive to deliver the best experience to their customers in order to increase revenues and avoid churn. Therefore, QoE is increasingly considered as an integral part of the reactive traffic management cycle of network operators. Additionally, QoE also constitutes a cycle of its own, which includes the user behavior and the service requirements. This work describes this QoE cycle, which is not widely taken into account yet, discusses the interactions of the two cycles, and derives implications towards an improved and proactive QoE-aware traffic management. A showcase on how network operators can obtain hints on the change of network requirements from detecting user behavior in encrypted video traffic is also presented in this paper.