Having an intelligent and a creative workplace in which employees, machines and stakeholders are more productive by accessing easily to the information and making better decisions is becoming one of the main areas that organizations are investing in nowadays in order to stay competitive in the market.Today, organizations have access to multiple information that contains valuable data from internal and external sources. These information are present everywhere in the workplace and represent a huge amount of data. Content Management tools appeared to manage this huge amount of information. It was proved that Big Data has a contribution to creativity, the next step would be to show how Content Management solutions could be used to improve innovation process.We believe that using Big Data and Content Management tools will make a positive difference in the first steps of the innovation process, that is to say the creativity/ideation part. We will be also coupling Content Management tools and visualization tools to support our approach. Indeed, having a framework that integrates these tools, Big Data, Content Management and visualization tools, in the day to day, should improve the workplace innovation process to make it more “intelligent” and “creative”.