Digital heritage applications have been widely developed through Virtual Reality (VR) technologies as known as Virtual Museum (VM). Devices and digital contents are significantly increasing and may support interaction system to immerse users into VM. Due to rapid changes of technologies, a platform to develop an exhibition should support to change devices and also to optimize interaction system used in VM. However, usually, both devices organization and contents structure on a platform is still lacking efficient management to support alternative interaction in general. The development and maintenance process of a VM exhibition must be undertaken in an integrated mode. We propose a storytelling platform for developing virtual exhibition with high-level abstractions providing adaptive interaction system. An exhibition’s lifecycle management will be useful for maintenance and service in VM when technologies evolved over time. Our framework has 2 sub-processes: development of storytelling platform and development of interaction system. A storytelling template provides a flexible service to manage an exhibition and adapt it to various devices and interaction techniques. Interaction system evaluation will be deployed to maintain an exhibition and support user learning in VM.