The aim of this paper is to propose a new model for the selection of sustainable design options. This model is based on the environmental, the economic, and the social life cycle assessments. It deals with the uncertainties and the imprecisions due to the technological choices and their potential impacts since early design phase of the product. The proposed model is based on four principles, namely: Early integration, life cycle thinking, functionality thinking, and the multi-criteria concept. A case study is presented to validate the applicability of the proposed model on the design of batteries.