The high-tech strategy of the German government aims to expand the networking and intelligence capabilities of machines, products and services. Thereby it is essential to apply extensive utilization of information and communication technologies (ICT). The goal of the German term “Industrie 4.0” is to merge the physical world with the virtual world [1]. This interconnected digital world enables various opportunities for creating new business models and increasing companies’ revenues at the same time. Online trading of goods increased extensively in the last years, especially online trading of digital goods like music, films and e-books. Various license models and usage control policies are developed for a secure utilization of these goods by customers. Indeed there are still challenges regarding IT security issues that hinder the expansion of digital trading in the industry. This paper demonstrates a new business model for online trading in the automation and manufacturing industry. This model is based on existing resources in companies and hence improves the added-value-chain in companies. Thereby technology data that is required for machine operation in manufacturing processes will be traded. The main concept and workflow of trading processes will be presented. Furthermore various needed license models for usage control of Technology Data (TD) after trading are demonstrated.