The implementation of internal reverse production process programs often involves significant allocations of capital and resources for the construction and implementation of all the steps in the process. But, what if we think of reverse production process as a service-based manufacturing network, in which all the activities are outsourced and the only thing that a manufacturing company needs in order to participate is an interface/service to “play” in that ecosystem. In this work we present an approach to implement reverse production process following a Service-Oriented Manufacturing paradigm by means of a virtual market supported by intelligent software agents.