This paper addresses the data, information and knowledge management challenges in product lifecycle management (PLM) using novel industrial internet/industry 4.0/cyber-physical system platforms. PLM is quite seminally related to data, information and knowledge, and about getting these properly to serve a company’s business and product development as well as to create value for the customer. We analyze Industry platforms, that are enabled by industrial internet based technologies as well as certain collaboration and social media platforms that help solving certain PLM challenges. This analysis will allow companies to make informed decisions while selecting platforms to solve their PLM challenges.