In 2012, our research team in partnership with LASCOM (a French PLM software editor) proposed models and an approach to help SMEs when they decide to deploy PLM systems [1, 2]. Our approach was to use formalism based on mind maps to promote exchanges between customer/users and PLM editor. Objective was to facilitate definition of elements that have to be defined, modeled, evaluated and implemented in a software solution to make deployment process more effective. Different real case studies emphasized that our approach have to evolve to be more “customer” centered. In this paper we present one of these real case studies which is in progress. This research collaboration concerns POULT, a manufacturer of biscuits which decided to deploy a PLM solution in few months. We describe the adopted approach to analyze the users’ needs and draft the request for proposal which will be send to PLM editors.