This study aims at unveiling strategies based on the patterned use of social media by politicians. Using an interpretive case study involving Indonesian politicians from national, provincial, and district level parliaments, the study identifies four strategies: nominal, instrumental, manipulative, and genuine. The selected strategy is reflected by internal and external affordances of social media perceived by the politicians, and influenced by a variety of constraints. These include poor Internet connection, limited capabilities of politicians, low ICT literacy among constituents, security issues, personal attack, unsupportive regulation, and fake accounts.