UK charities suffer from insufficient accountability disclosure regarding different stakeholders, therefore failing to meet their various needs. For the purpose of facilitating an accountability disclosure of the charity reporting practice with interactive data visualisation, this paper, as an extension of the previous research from Liu and Tan [1], is to propose a framework leading the design of interactive data visualisation procedure on the scope of charity reporting practice. It firstly interprets the impact of ‘display and interaction’ of data visualisation on both semantic and pragmatic levels of data signification, based on the theory of semiosis triangle and semiotic ladder. It then develops a visualisation framework for dividing the information into different degrees of detail and linking each information points to a user’s intention. Finally, the developed framework will be applied to a visualisation prototype relating to Age UK.