A main challenge in developing formal knowledge models is to efficiently elicit knowledge from various resources and form a coherent body of knowledge that can be validated and extended by user communities. The higher the complexity of a system, the more challenging it is to establish these models, specifically if there are several stakeholders involved, with various level of knowledge and needs. The usage of participatory design approaches in combination with Serious Games (SG) could ensure that all stakeholders are active, as well as that each perspective can be considered. So far manufacturing concepts have not reached their full potential due to the fact that gamification efforts are costly, time consuming to develop, and require the constant involvement of developers even for small changes. The authors discuss the use of a gamification tool to support knowledge processes, respectively knowledge experiencing, conceptualizing, analyzing and applying in engineering environments. To support this approach, especially in terms of costs, the paper presents an approach that makes customization accessible for non-SG professionals.