Retail Tactical Planning: An Aligned Process? - Inria - Institut national de recherche en sciences et technologies du numérique
Communication Dans Un Congrès Année : 2016

Retail Tactical Planning: An Aligned Process?

Résumé

This paper addresses tactical planning in retailing through a case study approach in one grocery retailing company. The issues are how tactical planning is conducted and how the different plans are connected. The study complements earlier retail planning studies by showing the sequence of planning phases and by studying the fragmented plans as a process. The master category planning is important and sets borders for the other planning phases. This stabilizes overall planning. However, the retailer loses responsiveness to demand. The study proposes better integration among planning phases.
Fichier principal
Vignette du fichier
434863_1_En_49_Chapter.pdf (621.59 Ko) Télécharger le fichier
Origine Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-01615785 , version 1 (12-10-2017)

Licence

Identifiants

Citer

Heidi Dreyer, Iskra Dukovska-Popovska, Kasper Kiil, Riikka Kaipia. Retail Tactical Planning: An Aligned Process?. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2016, Iguassu Falls, Brazil. pp.415-422, ⟨10.1007/978-3-319-51133-7_49⟩. ⟨hal-01615785⟩
83 Consultations
239 Téléchargements

Altmetric

Partager

More