The optimization as well as exploitation of various aspects of user experience is crucial for future technological innovation and adoption. As a consequence of individualization, industrialization and lifestyle orientation, user experience is becoming more and more a major paradigm in the industry as well as in research & technology organizations. This applies at the level of products (goods, services), at the level of (public) technical infrastructures as well as on the level of human oriented innovation cultures and approaches. Based on several years of experience in applied HCI research the Business Unit Technology Experience within the Innovation Systems Department at the Austrian Institute of Technology (AIT) has been established as a horizontal unit to bridge between innovation in technological infrastructures and the diverse needs of users, costumers or diverse infrastructure contexts. Providing different viewpoints of technology experience and applied HCI thinking is a vehicle to facilitate improved levels of experiential quality.