In this paper, I argue that we should not only orient ourselves to the future by looking forward to the yet unrealized. When researching the future, we should also develop a sensibility to the durability of our past and present creations, and under stand how they impact the scope for future innovations. The common emphasis on the visionary and novel components of innovation needs to be comple mented with an emphasis on the constants, the slowly changing or non-changing aspects. In the paper, I seek to articulate how we could increase our ability to recognize the durability of the present with respect to empirical study objects, analytic approaches, and theoretical resources.