Studying on Construction Programs of the Platform of Primary Products Marketing - Inria - Institut national de recherche en sciences et technologies du numérique
Communication Dans Un Congrès Année : 2011

Studying on Construction Programs of the Platform of Primary Products Marketing

Gang Lu
  • Fonction : Auteur
  • PersonId : 1012717
Peng Lu
  • Fonction : Auteur
  • PersonId : 1012858
Cuie Liu
  • Fonction : Auteur
  • PersonId : 1012859

Résumé

As a kind of advanced productive forces, the advantage and potential of E-commerce could not be ignored for upgrading the industrialization degree of agriculture, adjusting the agricultura structure, reducing the transaction cost of agricultural products and enlarging the market sale range and channels of agricultural products. This paper analyzes the present status and problems of application of Chinese agricultural E-commerce, points out that constructing primary products marketing platform is the first step to develop agricultural E-commerce. Combining with the situation and characteristics of Chinese agriculture, it gives out constructing programs and the frameworks of Chinese primary products marketing platform. Anlysize these programs and proposed Implementation Strategy from the Adaptive Point of View.
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Dates et versions

hal-01563418 , version 1 (17-07-2017)

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Gang Lu, Peng Lu, Cuie Liu. Studying on Construction Programs of the Platform of Primary Products Marketing. 4th Conference on Computer and Computing Technologies in Agriculture (CCTA), Oct 2010, Nanchang, China. pp.8-13, ⟨10.1007/978-3-642-18354-6_2⟩. ⟨hal-01563418⟩
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