On Countermeasures of Promoting Agricultural Products’ E–Commerce in China - Inria - Institut national de recherche en sciences et technologies du numérique
Communication Dans Un Congrès Année : 2011

On Countermeasures of Promoting Agricultural Products’ E–Commerce in China

Weihua Gan
  • Fonction : Auteur
  • PersonId : 1012727
Tingting Zhang
  • Fonction : Auteur
  • PersonId : 1012729
Yuwei Zhu
  • Fonction : Auteur
  • PersonId : 1012728

Résumé

China is a large agricultural country, yet the development environment of E-business in China is not mature. E-Commerce of agricultural products is a revolutionary change of traditional agricultural economy. This paper focuses on agricultural products’ electronic commerce in China. Firstly, the paper describes the current situation of electronic commerce. Afterwards, the paper uses Fuzzy Analytic Hierarchy Process (AHP) to analyze the factors hindering agricultural products’ electronic commerce in China. Finally, it puts forward the countermeasures to promote the development of agricultural products’ e-commerce.
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Dates et versions

hal-01562805 , version 1 (17-07-2017)

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Weihua Gan, Tingting Zhang, Yuwei Zhu. On Countermeasures of Promoting Agricultural Products’ E–Commerce in China. 4th Conference on Computer and Computing Technologies in Agriculture (CCTA), Oct 2010, Nanchang, China. pp.579-586, ⟨10.1007/978-3-642-18336-2_71⟩. ⟨hal-01562805⟩
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