Improved Span Time Performance in NPD Using Better Coordination
Résumé
New product development (NPD) processes are characterized by uncertainty and iteration making them difficult to plan and manage. A novel dynamic model of NPD that explicitly models communication techniques is used to examine ways to improve span time and effort performance through improved coordination. Results of simulations under various scenarios of epistemic and aleatory uncertainty illustrate how coordination and adapting agile NPD methods to non-software product development can be used to attain significantly better performance.
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