This short reflection paper emphasises the need for contemporary society to focus on the positive, the beneficial and the humane. There are considerable challenges to peace in the 21st century. People are increasingly concentrating on war and violence. To counter this preoccupation with the negative, the authors explore a number of avenues that may – from a psycho- logical, sociological or societal perspective – help human beings to think and act in a more peaceful, non-violent manner. The ideas covered are contained within an overall framework that focuses on the need to work together towards a Good Information and Communication Society. The focus is on action, education and study that have an international orientation rather than simply being undertaken on the local or national levels.