European manufacturing enterprise will progressively migrate from traditional product-centric business to product-based service-oriented virtual enterprise and ecosystems However, the changes in this servitization process must be accompanied using specific techniques. This paper aims at presenting the principles of migration from traditional tangible product company to a set of virtual organisations ensuring the various steps of a Product2service life cycle as well as a preliminary result to develop service modelling architecture. The proposed Model Driven Service Engineering (MDSE) architecture is adapted from MDA/MDI approaches as developed in INTEROP Network of Excellence. This architecture defines the various modelling levels and the related constructs to model based on servitization principles. The potential modelling languages to represent these constructs at each level of MDSE will be presented at the same time. Conclusions are given in the end of the paper.