The paper depicts an experience-centred approach for innovation enabled by the Internet of Experiences. Based on findings from innovation research as well as the internet-based approaches of the web 2.0 and the Internet of Things, it is argued that artificial systems, e.g. intelligent products, are capable to make experience on their own out of interactions, similar to user-experience today. After an introduction into the field of “experience” from a knowledge management perspective, a broad definition for experience is suggested. According to this definition, the experience-making possibility of artificial conscious systems is substantiated. Based on these findings, an experience-centred innovation approach, utilizing experience from intelligent objects and human users, is argued. The main outcome of this section is a depiction of the Internet of Experiences.