Using a role play scenario experiment, 117 participants were asked to manage 50 emails. To test whether the knowledge that participants are undertaking a phishing study impacts on their decisions, only half of the participants were informed that the study was assessing the ability to identify phishing emails. Results indicated that the participants who were informed that they were undertaking a phishing study were significantly better at correctly managing phishing emails and took longer to make decisions. This was not caused by a bias towards judging an email as a phishing attack, but instead, an increase in the ability to discriminate between phishing and real emails. Interestingly, participants who had formal training in information systems performed more poorly overall. Our results have implications for the interpretation of previous phishing studies, the design of future studies and for training and education campaigns, as it suggests that when people are primed about phishing risks, they adopt a more diligent screening approach to emails.