This paper presents a new approach for the development of best practices in the aerospace industry through social media. A survey and semi-structured interviews used on a smaller sample suggest that integrating social media to formal organizational structures around a community of practice could indeed be employed to facilitate knowledge and experience sharing between established experts and participants. Finally, this paper also explores the extension of this framework to complement more formal and structured information processes typically managed by PLM solutions to better support the development of best practices via communities of practice. In this case, a complementary link between best practices under development in a community of practice and the design solution being developed in the Digital Mock-Up is presented.