In this article we focus on the implementation of business model in PLM sytems. PLM may be an information system that can natively implement business model without any specific development. This implementation is a crucial step in any project deployment of these information systems. Its also an important step during their evolution. However, the lack of standards and methodologies does not simplify the design and reconfiguration. This paper proposes a modeling approach in PLM systems based on MDA approach. In this context, we propose different levels of modeling (CIM / PIM / PSM) as well as rule mechanisms based on constraints (OCL). This approach is being prototyping by the framework realization based on Eclipse.