E-tourism services open up new opportunities for businesses to expand and when possible to gain completive advantage. Dynamic pricing is an area of interest for both researchers and professionals. It’s the process of price specification in a way that best suits a tourism organization under certain circumstances that reflect its competitive environment. Many research studies have addressed dynamic pricing from different perspectives. This study suggests that the use of a hybrid approach that combines Delphi method and fuzzy cognitive maps is suitable for it introduces fuzzy logic in order to capture the subjectivity and vagueness involved into evaluating the business settings, but it also provides for the necessary flexibility in analyzing the assumptions and the implications of different pricing scenarios.