Manufacturing is the backbone of each and every society, and in order for society to sustain in long run the manufacturing has to be sustainable as well. The sustainability in the field of manufacturing has traditionally been discussed in a sense of operational efficiency and environmental metrics. Rarely the link between individuals working in the company and the efficiency of operations has been established and discussed deeply. This link is information flow that combines both tacit and formal information in a dynamically changing socio-technical environment. In this paper the information flow between individuals in different levels of company hierarchy is utilized as the observation baseline. This paper discusses the information flow within a company and outlines socio-technical challenges needed to solve in order to realize future Advanced Manufacturing Ecosystems.