The aim of this paper was to analyze an implementation of the public data agenda to address the lack of empirical research on the subject. The focus of the paper is on the interplay between policy, process and people. The approach was qualitative, interpretive research and data was gathered through interaction, interviews and observations over a period of 20 months. Findings showed that the policies are a bit opportunistic and that it is not clear what data that should be made available to attract citizens to take part in the agenda, raw data or processed data? Furthermore, the incentives for citizens to engage in the public data agenda were not obvious. I therefore wonder, do we believe too much in information? Are we being information determinists?