Rapid product introduction and customization are keywords for competitiveness in many industries. This is often associated with modularization, where the objective is to create a flexible product design, not requiring changes in the overall product design every time a new variant is introduced. Modularization could be approached in many ways with focus on different enablers. This paper describes different approaches that are relevant to create a flexible, modularized structural platform for boats. The paper is based on the project "Marine Platform", where manufacturers for the professional and leisure market, are focusing on different, but complementary, paths towards modularization. This conceptual paper describes how high-speed innovation in the boating industry could be approached through modularization in material technology, moulds, and production processes, but where the most important enabler for a flexible structural platform for boats is knowledge – modularized knowledge.