The field of health care and well-being services is changing due to economic and societal reasons. One consequence of this ongoing change is that individuals are encouraged to take an active role in their health and well-being related endeavours. The objective of our conceptual work is to support this change and identify mechanisms that can help individuals in their endeavours. Our work is based on the findings of a project that are reassembled under the metaphor of health navigator. The envisioned functions of the navigator are analysed using activity theory as the underlying framework, and as a consequence, human activity as the unit of analysis. The purpose of this integrative work is to create a concept that draws together the complex aspects that define one’s position in the health space; the overarching state of health related efforts.