Traceability system is regarded as an effective method to ensure quality safety of agricultural products by countries all over the world. In this study, based on the research of EAN·UCC system, UCC/EAN-128 bar code technology was applied in fruit safety traceability system, coding rule for traceable code was established, and the traceable label for fruit product was designed. By integrating database technology, network technology, bar code technology and GIS technology, a safe production and quality traceability system for fruit was established. The system standardized archival records of fruit production process, proved the level of production management and meet the right to know and right of option of the consumers.