This study explores Web-based virtual process control modelling based on organisational semiotics, Web modelling language (WebML), and higher education admission process. Despite some discussions on control activities in the organisational semiotics literature, less attention has been paid to process control modelling in general and Web-based virtual processes in particular. Process controls help to implement required organisational constraints as regulatory norms that enforce established rules, procedures, and standards for meeting intended organisational goals. This study contributes to organisational semiotics research by extending the discourse on control norms to the realm of Web-based virtual process modelling in a real life situation.