This paper argues that visual elements are becomin g an increasingly important component of identity performance on soci al networking sites. Working from a narrative approach to identity, this paper e xplores how images on SNS are used both as part of an impression management strat egy to present identity, and as signs that others on the site can read and interpre t as they develop an understanding of the identity of others. Drawing on interview da ta conducted with users of the Livejournal SNS, this paper argues for a growing vi sual literacy among users of social networking sites.