Research on performance measurement in humanitarian supply chains is scant. Experiences with developing performance measures in commercial environments show that it is particularly important to understand linkages between higher level goals and performance measurement, for example through using strategy maps in for-profit organisations or mission maps in non-profit organisations. In this article, we use literature and four mini-case studies in humanitarian organisations to develop a reference mission map for a humanitarian supply chain. This reference mission map may be used by humanitarian organisations to develop an organisation specific mission map for their supply chain.