State-of-the-art learning management systems provide their stake-holders with many features coming from Web 2.0 paradigm, but often ignore the need for personalization and adaptation during the learning. More, learning activities are often fragmented - a student needs to make a decision whether he or she wants to take questions or read explanatory materials. In addition, majority of current solutions do not provide a truly interactive environment, where students are allowed to participate in content creation and maintenance. In this paper, we address these issues by proposing and developing a framework for Adaptive Web-based Learning 2.0. We describe basic requirements for such a framework and provide an overview of all its important underlying models and functionality.