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Article Dans Une Revue Spatial Economic Analysis Année : 2021

Location of Franchise Networks in the United States. What Lessons for Networks Strategies?

Résumé

We present in this paper, an exploratory approach to analyzing the network’s location choices. First, adopting a multivariate statistical approach, we built a typology of franchise networks allowing to define latent strategies. . Then, we present a new indicator, Network Linear Density (NLD) to estimate the distribution of network density from the number of outlets and the spatial distance between the franchisors and the largest state. . We conduct this exploratory analysis on a sample of American franchise networks. Our results support the hypothesis that there is a link between overall franchise network strategy and location strategy.
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Dates et versions

hal-04007863 , version 1 (28-02-2023)

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  • HAL Id : hal-04007863 , version 1

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Sofiane Bouzid, Magali Chaudey. Location of Franchise Networks in the United States. What Lessons for Networks Strategies?. Spatial Economic Analysis, 2021, 14 (4). ⟨hal-04007863⟩
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