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            <title xml:lang="en">Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source</title>
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                <forename type="first">Carmela</forename>
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            <idno type="halRefHtml">&lt;i&gt;15th Conference on e-Business, e-Services and e-Society (I3E)&lt;/i&gt;, Sep 2016, Swansea, United Kingdom. pp.522-532, &lt;a target="_blank" href="https://dx.doi.org/10.1007/978-3-319-45234-0_46"&gt;&amp;#x27E8;10.1007/978-3-319-45234-0_46&amp;#x27E9;&lt;/a&gt;</idno>
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                <title xml:lang="en">Discourse Analysis of Blogs: Analyzing Language to Maximize the Value of Consumption-Oriented Blogs as Data Source</title>
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                  <title>15th Conference on e-Business, e-Services and e-Society (I3E)</title>
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                  <date type="end">2016-09-15</date>
                  <settlement>Swansea</settlement>
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                <editor>Yogesh K. Dwivedi</editor>
                <editor>Matti Mäntymäki</editor>
                <editor>M.N. Ravishankar</editor>
                <editor>Marijn Janssen</editor>
                <editor>Marc Clement</editor>
                <editor>Emma L. Slade</editor>
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                <term xml:lang="en">Travel stories</term>
                <term xml:lang="en">Consumer narratives</term>
                <term xml:lang="en">Discourse analysis</term>
                <term xml:lang="en">Blogs</term>
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              <p>The value of blogs to consumer research has been established; however, its full potential is still to be realized as empirical analyses into their use have been dominated by quantitative studies. There is a fundamental research gap in the range of methods adopted by researchers which has limited blogs as a source of valuable insights. This paper asserts the importance of language and the rhetorical functions of blogs as social interaction contexts where meanings are created and channeled; thus, offering a route to develop better understandings of authors and their narratives. Using discourse analysis to examine blogs, the paper demonstrates how a focus on language can provide rich insights to understand consumption experiences. Discourses of travel that emerged from the analysis were presented and theoretical and practical implications were outlined.</p>
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