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                <title xml:lang="en">In Two Minds about Usability? Rationality and Intuition in Usability Evaluations</title>
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                  <date type="end">2011-09-09</date>
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                <editor>Pedro Campos</editor>
                <editor>Nicholas Graham</editor>
                <editor>Joaquim Jorge</editor>
                <editor>Nuno Nunes</editor>
                <editor>Philippe Palanque</editor>
                <editor>Marco Winckler</editor>
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              <p>Usability ratings of a university website by 60 students were analysed together with participant’s self-ratings of their cognitive style. The degree of users’ “rational” as well as their “intuitive” style correlated with usability evaluation scores. In particular, self-reported rational ability was connected with evaluations of Controllability, intuitive ability was related to Helpfulness scores of the interface. Thinking style significantly affects usability ratings (explaining over 9% of the ratings’ variation), which has implications for evaluations across user groups.</p>
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