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            <title xml:lang="en">On Countermeasures of Promoting Agricultural Products’ E–Commerce in China</title>
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                <title xml:lang="en">On Countermeasures of Promoting Agricultural Products’ E–Commerce in China</title>
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                  <date type="end">2010-10-25</date>
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                <editor>Daoliang Li</editor>
                <editor>Yande Liu</editor>
                <editor>Yingyi Chen</editor>
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                <term xml:lang="en">Fuzzy Analytic Hierarchy Process (AHP)</term>
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                <term xml:lang="en">Agricultural products</term>
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              <p>China is a large agricultural country, yet the development environment of E-business in China is not mature. E-Commerce of agricultural products is a revolutionary change of traditional agricultural economy. This paper focuses on agricultural products’ electronic commerce in China. Firstly, the paper describes the current situation of electronic commerce. Afterwards, the paper uses Fuzzy Analytic Hierarchy Process (AHP) to analyze the factors hindering agricultural products’ electronic commerce in China. Finally, it puts forward the countermeasures to promote the development of agricultural products’ e-commerce.</p>
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