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                <title xml:lang="en">Analyzing Cultural Usability of Mobile Keypad                                    and Displays for Textual Communication in Internationalization                                    and Localization Perspectives</title>
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                <editor>Dinesh Katre; Rikke Orngreen; Pradeep Yammiyavar; Torkil                                    Clemmensen</editor>
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              <p>The aim of this paper is to identify the cultural                            usability aspects that need to be considered while internationalizing or                            localizing the interaction design of mobile keypads and displays for                            textual communication. The analysis is based primarily on heuristics                            tests, where: Hindi, Arabic and Danish mobile phones are evaluated based                            on assumptions of user needs, and in comparison to English. We have also                            referred the existing research on Chinese mobile phones to further                            complement our work. The study provides an insight into the much needed                            local-language centred approach in contrast with the current English                            centred approach of existing mobile keypad designs and display of                            text.</p>
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