Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising - GATE - Théorie des jeux, choix collectifs et marchés Accéder directement au contenu
Article Dans Une Revue Journal of Small Business Management Année : 2019

Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising

Résumé

In the broad empirical literature on franchising, performance outcomes of location decisions appear to be a largely forgotten issue. Yet franchising represents a rich context to study the impact of geographic entrepreneurial choices. Addressing this “blank spot” in the literature, we deal with the following question: Is it better for a chain to stay in the same geographic area, or to expand via distant franchised units? Our econometric estimations on new and unique Brazilian panel data show that spatial agglomeration of chain outlets leads to higher performance, suggesting that agglomeration gains outweigh cannibalization and spatial monopoly effects.
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Dates et versions

halshs-01886971 , version 1 (22-11-2019)

Identifiants

  • HAL Id : halshs-01886971 , version 1

Citer

Eugênio José Silva Bitti, Muriel Fadairo, Cintya Lanchimba, Vivian-Lara Silva. Should I stay or should I go? Geographic Entrepreneurial Choices in Brazilian Franchising. Journal of Small Business Management, 2019, 57 (S2), pp. 244-267. ⟨halshs-01886971⟩
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