The 25 year-old NTRU problem is an important computational assumption in public-key cryptography. However, from a reduction perspective, its relative hardness compared to other problems on Euclidean lattices is not well-understood. Its decision version reduces to the search Ring-LWE problem, but this only provides a hardness upper bound. We provide two answers to the long-standing open problem of providing reduction-based evidence of the hardness of the NTRU problem. First, we reduce the worst-case approximate Shortest Vector Problem over ideal lattices to an average-case search variant of the NTRU problem. Second, we reduce another average-case search variant of the NTRU problem to the decision NTRU problem.